Have you got lots of satisfied customers, why not make them work for you?
Benefits of using video to show customer endorsement.
Endorsements from satisfied customers are one of the best marketing messages you can use.
Endorsement Videos are a great way to make full use of these endorsements as video has been shown to enhance comprehension of information presented. Studies have also shown that more people prefer to view a video over reading printed information; they glean more from videos and retain the information longer.
The strength of these testimonial videos is partly in the permanence of the video itself; unlike a newspaper or magazine ad they don’t become tomorrow’s ‘Chip Paper’
Videos are kept longer and often become Viral being passed to others – indeed half of all video viewers regularly share videos
January 2011 Google Internet Stats